The Language Deficiencies of Jargon and Buzz Words

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Language can be an art form.    It is the tool, the medium with which writers and orators work to define the human experience.   With the best of writing and, in fact, in the best or oratory and even casual conversation we use language to drill down on those experiences, to define a more precise description of our senses and emotions.   It is also the brick and mortar of societies and civilizations.

Language enables us to make distinctions in what we mean.  Through language we explore nuances and distinguish the severity of lack of it  between one sensation or emotion and another.   We organize our thoughts through language and can convey those thoughts and assign shadings of value to what is relatively the same experience.   Language gives us the psychic leverage to not only interpret experiences, emotions, and idea with greater precision, it creates the means for the access to an even broader understanding of the human condition.

So, after centuries of honing and refining language, what do we do?  We dumb it down.  We take these complex experiences, ideas, and events of the human condition  that have been passed on for generations and assign easy phrases and cheap jargon to cover the spectrum.   We communicate in broad strokes and then fail to understand why there is so little understanding.   Even our deeper emotions are communicated in sound bites and bytes and bits of phrases and jargon we employ for the general sensory experience.

And then we wonder why we screw up in romance, go to war, and can’t get across the complexity of social and political solutions.  In fact, we encourage generality.   We pretend to be distinctive, and issue buzz words like we are all unique in our own special way, we are like snow flakes, truly one of a kind.  Yet we bow down to the altar of  category and conformity.  It seems that any message or idea that requires actual thought is scorned upon.   We would rather have it short and sweet, even if in the end we find it confusing and unusable in our efforts to determine fact from fiction, to discern what someone is really trying to get at.

We encourage dumbing down in everything from our news programs to our entertainment.   Love stories are over simplified with easy buzz words of engagement, loss, alienation, and then re-engagement.  If only the world went like that.    We watch our supposed movie heroes stumbling awkwardly like pre-adolescents when confronting the opposite sex.   We find regal and entertainment that boys from the comedic boy groups don’t have the linguistic wherewithal to even ask girls out, yet along find ways to charm them into bed.  In a world of free sex and mutual sexual aggression on both sides of the gender aisle, the viewing and reading audience is supposed to find it a major victory when our young heroes actually do it.

Forget about the nuances of relationships, the involvement and complexities of actually living together, of getting to know one another and absorbing the related personality and psychological changes our mates realize over time and experience.   It would take far too many words to explain the vagaries of romance, as it does the vagaries of violence and the socio-political process, so we boil them down to simplistic jargon.

So in communication, when we try to communicate, even about our deepest emotions, we resort to buzz words and phrases.   We stammer and stumble, as it is awkward enough trying to explain ourselves, and more so because we try to do it in general and often impenetrable terms.   And when we try to explain concepts or issue forth on social, political and economic issues, we fear belaboring points and instead resort to sound bytes.   Sound bytes that are encouraged by the media.

Sound bytes that are also encouraged by our friends and associates.   Everyone is overworked and the input from so many information sources has created an overload.   We can no longer focus and have witnessed a serious diminishing of attention spans.    We are easily distracted, and while time management skills are not always the best, we simply don’t have the time for deeper explanations.  We want it short, and we want it to the point.   Simple phrases for complex issues.  Who cares if we can’t understand?

Now there is a change and a need for change in communication forms.  Some years back people did have time, and they would belabor points, deliver laborious and useless preambles, before getting to the point.   We would sit and sigh, biting our tongues while they rambled on in tangential and desultory forms hoping there is a point to what they are saying.   Many people still resort to this as their principal measure of communications.  We roll our eyes as they try to decided what year the year took place–was it ’81 or ’83?– was it Sam or Steve?  And all this discourse is replete with ridiculous biographies and personal tidbits about people you know nothing a bout and don’t care to.
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But then on the other hand, when information is relevant and may strike a point where nuance is significant in distinguishing the elements of one idea or emotion from the next, or at least explore them on deeper levels, we find the person we are addressing issues for the summary “got it.”   They are telling us they full understand what they are saying.   They knew where we are going, so no need to continue the conversation.

But, in fact, the majority of the time they really don’t “got it.”  They got part of it.  The broad strokes.  And the broad strokes will only give you so much understanding.   When it comes to romantic relationships or going to war, innuendo and greater detail have special significance.   If we are to promote understanding and not just add to the confusion, the drilling down into greater explanation can make all the difference between war and peace or love and abandonment.  It can make the difference between the successful implementation of a program or action and its failure.

So for expedience we encourage the dumbing down and discussion in general terms.   We have texting now, which further encourages generality.   And so with countless sources for our information, feed lines for every subject, and all the modern technological delivery systems for that information, we are more confused about life and its experiences than maybe ever before.  We talk to people in messages created by Madison Avenue, or Wall Street, on populist pundits, or cable news.   Terms, jargon, buzz words to describe ridiculously complex situations and emotions.

Perhaps it is because all the technological advancements we are more exposed to the complexities of life and society, than ever in hisotry.   Perhaps this very exposure, especially on a global level, is so overwhelming, we are compelled to simplify.   In the face of our confusion we utilize jargon and buzz words as weapons to manage the world around us.      We wish for the easy answers, and believe that like the kid who finds horse manure in his Christmas stocking, there is a pony down there somewhere.

There is no pony.  Just horse manure.   Unless we teach our children to realize the world in complex terms and attempt to define it accordingly, we will continue to degrade our society and civilization.   This, of course, means education.   Not the education where for the convenience of teaching 97 kids to a classroom where we resort to simplistic terms to chronicle the events and lessons of world history and all the cultural attributes within.   No.

We need to teach them how to think on complex levels.   We need to show them how to absorb this information overload from all the reference channels and create from it the cognitive process that can best serve their expansion in the 21st century and beyond.   We need to teach them there isn’t just one way of approaching a subject, but there are many, and they all may have varying degrees of merit and credibility.   Most will warrant consideration, and in the end, despite our best intentions to live simply defined and well managed lives, there often isn’t the correct and incorrect approach.   There are only decisions to be made that are either prudent, effective or principled.

In other words, on communications levels, we have to attempt to keep them from making the same mistakes we are making.   We have to teach them that convenience is not necessarily expedient and the simplistic approach to the complex elements of life won’t make you happier or more uncomfortable.

We have to teach them the love for language.  And then, the few of use that still remember, have to show them how to use it.

Author: Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic behavior in the late twentieth century. He has recently published The Cuban Quarter, The Blood Orange, and The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He is the author of The Constant Travellers. He has been a journalist for several newspapers and is a screenwriter and producer.