Minstrel’s Alley to Launch Campaign Marketing Beautiful Bad Girl; The Vicki Morgan Story as a Narrative of Eighties Female Empowerment

Beautiful Bad Girl


Here is a new press release where Minstrel’s Alley is going to run a new marketing campaign for Beautiful Bad Girl.  Thirty years ago most pundits got on their high moral horse about how could a woman take money for sex and indulge in BDSM.   Today, Fifty Shades of Grey is a best seller and hit movie.  My how times have changed.


Minstrel’s Alley announced it was planning on marketing its number one bestseller “Beautiful Bad Girl, The Vicki Morgan Story” as a thematic example of early female empowerment. Vicki Morgan was longtime mistress to department store scion and member of Ronald Reagan’s Kitchen Cabinet, Alfred Bloomingdale. The non-fiction novel is told as a first person narrative through the eyes of author, Gordon Basichis, who worked on the book with Morgan, until she was murdered in 1983.

“In any number of publications, including an article in the Sun Herald, Fifty Shades of Grey is considered by many as a story of female empowerment ,” said Minstrel’s Alley Publisher, M.J. Hammond. “While Fifty Shades is a highly readable book, it is fiction, a fantasy. To see the result of a true story of obsessive love and BDSM, then Beautiful Bad Girl is the real thing. And it did not end well for either of the lovers.

“Minstrel’s Alley believes it is time to create a new marketing campaign for Beautiful Bad Girl,” said Hammond. “We see this as a story of a high school dropout who in the world of very rich and powerful people was able to prevail for over a decade, before her devotion to the one love of her life resulted in her murder. But in her prime this was a woman making some mid-six figure income in 1980’s money as a mistress, confidant, and perfunctory lover of some of the more notable names in international society. That is no easy feat.”

Hammond pointed out how Gordon Basichis’ chronicle of Vicki Morgan’s life has displayed remarkable legs as it has sold consistently since its first publication in 1985. She cited how the advent of electronic publishing created a robust market for this highly controversial story. Hammond also remarked that the new Minstrel’s Alley marketing campaign should enable readers to see this story in a different light.


For the complete release click on this link