Want to date (buy) me?

 J DATE LOGO

 According to JTA Breaking News the parent company of Jewish online dating site JDAte.com is current for sale.   The stock (AMEX: LOV) closed today at 5.48 (down 3%), and apparently has a market value of $131.4 Million.   Reuters says that the sale could go for as much as $185 M.  

Reuters also mentioned that “Spark Networks posted a 5 percent drop in revenue for the first nine months of 2007 to $49.2 million as its Web sites geared to a wider audience lost ground to larger rivals.” 

Is it a good time to buy a parent company with a basket of niche dating sites?  In a possibly rocky financial 2008, will online dating pan out as a consumer necessity or a discretionary purchase?  Maybe everyone will ditch the 3 month re-up and start getting out to bars more.  At least, for women, the drinks are free. 
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 No matter what, make sure you get that background check on your next date.

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