Want to date (buy) me?

 J DATE LOGO

 According to JTA Breaking News the parent company of Jewish online dating site JDAte.com is current for sale.   The stock (AMEX: LOV) closed today at 5.48 (down 3%), and apparently has a market value of $131.4 Million.   Reuters says that the sale could go for as much as $185 M.  

Reuters also mentioned that “Spark Networks posted a 5 percent drop in revenue for the first nine months of 2007 to $49.2 million as its Web sites geared to a wider audience lost ground to larger rivals.” 

Is it a good time to buy a parent company with a basket of niche dating sites?  In a possibly rocky financial 2008, will online dating pan out as a consumer necessity or a discretionary purchase?  Maybe everyone will ditch the 3 month re-up and start getting out to bars more.  At least, for women, the drinks are free. 
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 No matter what, make sure you get that background check on your next date.

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Author: Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic behavior in the late twentieth century. He has recently published The Cuban Quarter, The Blood Orange, and The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He is the author of The Constant Travellers. He has been a journalist for several newspapers and is a screenwriter and producer.