Want to date (buy) me?

According to JTA Breaking News the parent company of Jewish online dating site JDAte.com is current for sale. The stock (AMEX: LOV) closed today at 5.48 (down 3%), and apparently has a market value of $131.4 Million. Reuters says that the sale could go for as much as $185 M.
Reuters also mentioned that “Spark Networks posted a 5 percent drop in revenue for the first nine months of 2007 to $49.2 million as its Web sites geared to a wider audience lost ground to larger rivals.”
Is it a good time to buy a parent company with a basket of niche dating sites? In a possibly rocky financial 2008, will online dating pan out as a consumer necessity or a discretionary purchase? Maybe everyone will ditch the 3 month re-up and start getting out to bars more. At least, for women, the drinks are free.
No matter what, make sure you get that background check on your next date.